Legal

Privacy Policy

How DeepGenAI collects, uses and protects your information.

Last updated: 6 September 2026

1. Who we are

DeepGenAI ("DeepGenAI", "we", "us" or "our") is based in the United Kingdom and provides consultancy, training and bespoke software services, working with clients across the UK, EMEA (Europe, the Middle East and Africa - including Zimbabwe and other African markets) and the United States. This policy explains how we collect, use and protect information when you visit deepgenai.ai (the "Site") or otherwise interact with us.

2. Information we collect

We collect information in the following ways:

  • Information you give us directly - for example, your name, company, job title, email address and message content when you contact us or enquire about our services.
  • Information collected automatically - such as your IP address, browser type, device information and pages visited, typically gathered through cookies and similar technologies (see Section 4).

3. How we use your information

We use the information we collect to:

  • Respond to your enquiries and provide the services you request;
  • Operate, maintain and improve the Site;
  • Understand how visitors use the Site, where analytics cookies are enabled;
  • Meet our legal and regulatory obligations.

We do not sell your personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.

4. Cookies

Cookies are small text files stored on your device. We use:

  • Essential cookies - required for the Site to function correctly, including remembering your cookie preferences.
  • Analytics cookies - we use Google Analytics to help us understand how visitors use the Site, so we can improve it. IP addresses are anonymised.

If you're visiting from the UK, EU/EEA or Switzerland, analytics cookies are only set once you actively accept them via the consent banner. Elsewhere, where prior opt-in consent isn't legally required, analytics cookies may be set by default from your first visit. We use an approximate, one-time IP-based location check (not stored) to determine which of these applies to you. Wherever you're visiting from, you can decline or change your preference at any time using the "Cookie Settings" link in the footer of every page, which reopens the consent banner. Most browsers also let you block or delete cookies through their own settings - note that doing so may affect how the Site functions.

5. Legal basis and where this applies

Where UK GDPR or EU GDPR applies to you (including visitors from the EU/EEA, UK or Switzerland), our legal basis for processing your information is typically: your consent (for analytics cookies and marketing communications), our legitimate interests (for example, responding to enquiries and improving the Site), or steps necessary to enter into or perform a contract with you. If you're accessing the Site from the United States, we aim to handle your information consistently with applicable US state privacy laws (such as the California Consumer Privacy Act, where it applies), including your right to opt out of the sharing of your information for analytics purposes. For visitors elsewhere - where prior opt-in consent for analytics isn't legally required - our legal basis is our legitimate interest in understanding and improving the Site, and analytics cookies may be set by default; you retain the right to decline at any time (see Section 4). We aim to handle personal information in line with these standards for all visitors and clients, regardless of location - across the UK, EMEA (including Zimbabwe and other African markets) and the US - adapting to local data protection requirements where they apply.

6. Sharing your information

We may share information with trusted third-party service providers who help us operate the Site or deliver our services (for example, hosting and email providers, Formspree for processing contact form submissions, and Google Analytics for analytics), under obligations to keep it confidential and secure. We do not share your information with third parties for their own marketing purposes without your consent.

7. Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law, after which it is deleted or anonymised.

8. Your rights

Depending on where you're located, you may have the right to access, correct, delete or restrict the use of your personal information, object to certain processing, or request a copy of your data in a portable format. If you're a US resident in a state with its own privacy law (such as California), you may have similar rights, including the right to know what personal information we hold about you and to request its deletion, and we will not discriminate against you for exercising them. To exercise any of these rights, contact us at info@deepgenai.ai. If you're in the UK and remain unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO); visitors elsewhere in the EU, EMEA or the US may have the right to complain to their own local data protection authority.

9. Security

We take reasonable technical and organisational measures to protect the information we hold from unauthorised access, loss or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's privacy

The Site is intended for a business audience and is not directed at children. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated "last updated" date.

12. Contact us

If you have any questions about this policy or how we handle your information, contact us at info@deepgenai.ai.